We have a modern warehouse facility near Perth Airport and employ some 25 staff in sales and logistics. It is our mission that we support all out loyal customer members and suppliers, to increase their market share in Western Australia. From the same premises we also operate a brokerage business, representing companies both from WA and the east coast. Through the development of this business in conjunction with the loyal support of our SWAPS membership, we see a distinct market opportunity in the representation of companies wishing to increase their market share in Western Australia. Throughout its history SWAPS has sought to develop the front of shop business for independent pharmacies by providing the best possible product offering, allowing pharmacies to compete with the larger banner groups and discount outlets.
SWAPS was ahead of its time in recognising the need for a more balanced retail area with an increased focus on the OTC sector. We can offer the best buying opportunities for reduced commitment to stock holdings thereby improving GMROI (Gross Margin Return on Inventory).This has been proven time and time again, and SWAPS has contributed millions of dollars in savings to the pharmacy market since inception and continues to do so. These savings have been passed on to the pharmacy, and therefore to the community, with no ongoing fees ever being levied to the membership. Apart from the best pricing available for reduced stock commitment, SWAPS also offers to pass on additional discounts on behalf on many companies.
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